The General Availability of DoubleClick Bid Manager, announced today - making it available globally--both to international advertisers and for media buying in 40+ countries.
""DoubleClick Bid Manager," is a platform for programmatic buying built from the ground up on Google infrastructure and fully integrated into the DoubleClick Digital Marketing platform is announced," Google informs. And, it offer a number of key benefits include:
Unified, streamlined workflows. "we've focused on workflow optimizations that will help agency, trading desk and advertiser partners to operate more easily and efficiently," the DoubleClick team said. "Usability studies show that it takes 18% less time to carry out common tasks in DoubleClick Bid Manager, as compared to Invite Media," the team added.
Further, "integrating DoubleClick Bid Manager into our buy-side platform, DoubleClick Digital Marketing, has allowed us to eliminate some of the most tedious trafficking tasks. We now sync everything from creatives, to conversion pixels, to remarketing lists for DFA advertisers. All DFA remarketing lists are visible in DoubleClick Bid Manager without any data loss, leading to better reach and performance for remarketing campaigns," the team posted.
Powerful targeting. Building on top of Google infrastructure help to "offer some of Google's tried and tested advertising technologies, such as keyword contextual targeting and our proprietary conversion optimization engine," the team said . "We can also reach more inventory from our exchange partners through the scale of Google's infrastructure."
Cross-channel opportunities. Thanks to unified DoubleClick Digital Marketing platform, DoubleClick Bid Manager can be a seamless part of cross-channel marketing efforts. "Display remarketing from search ads is an early proof point of how marketers can take advantage of powerful cross-channel features on our platform," the team added.