Google head of web spam team, Matt Cutts, in the video below discusses how SEOs help clients, gives great examples and says some amazing things.
Cutts said outright, "We don't consider SEO to be spam," and added that SEO is "a valid way to help people find what they're looking for via search engines."
Adding, he said that there're bad SEOs out there, typically known as black hat SEOs that can produce web spam. But in general, SEO is not spam and there are plenty of good SEOs out there.
Quotes fro the video:
- "Search engines are not as smart as people yet.
- Search engine optimization can be a valid way to help people find what they are looking for via search engines.
- There are many many, many valid ways people can make the world better with SEO."
Watch the video: