Dodge Charger Super Bowl Ad "Man's Last Stand" - Eat, Pray, Love [Videos]

If you were up getting more chips during the Dodge Charger ad on the Super Bowl telecast last January, you missed one of the game's most interesting commercials. It was the debut, of sorts, of a significant new demographic: Fed-Up Dads. The ad resonated with a lot of frustrated males, men who're tired of their […]

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If you were up getting more chips during the Dodge Charger ad on the Super Bowl telecast last January, you missed one of the game's most interesting commercials. It was the debut, of sorts, of a significant new demographic: Fed-Up Dads. The ad resonated with a lot of frustrated males, men who're tired of their "Yes, Dear" role in the home, and tired of the fact that most brand messages are aimed at their wives. "These guys want to get involved in the household purchasing decisions," says Edwin Wong, director of market research at Yahoo!. And, once involved, they tend to stay involved. Research shows that the first time a new dad puts a product for his kid in his shopping basket, he loyally sticks to that brand for the rest of the kid's growing years.

Reemerging women: Maybe it started with "Eat, Pray, Love:"

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Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.