DivX has acquired Veatros, creators of a video identification technology, for $4.25 million.
The acquisition of Veatros will be used for DivX to create an improved video search and discovery service on the DivX Connected platform, incorporating metadata like cover art, information on videos’ directors and actors, and titles. The DivX Connected platform will be a network-based system for bringing digital media to your television with video on-demand options on your computer, cell phone, and the television. The point will be to offer a centralized system for accessing and enjoying all of your digital media.
This is a major focus for DivX, as its video-sharing network Stage6 has since broken off from its parent company so both parties could grow as their own entity.
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