On Thursday, August 4, Google AdWords team held a webinar about how to use today's powerful targeting technologies to run effective display advertising campaigns for direct response goals.
Specifically, the topic were covered includes:
- The "targeting toolbox" for direct response campaigns on the Google Display Network
- Strategies for prioritizing and applying the available targeting options to maximize campaign performance and efficiency
- Tools, tips and best practices for maximizing ROI
For those of you who missed the webinar, a recording is now available, which you can watch right below:
Display Targeting Strategies for Direct Response Presentation Paper:
You can also download the materials covered here.