Google launched two tools to help you maximize your performance on the Google Display Network, while saving you valuable time and resources:
- Display Campaign Optimizer automatically manages targeting and bidding for your GDN campaigns with goal of increasing your conversions while meeting your advertising objectives. You simply provide your target cost-per-acquisition (CPA), creatives and budget, and DCO goes to work, showing your ads in all the right places, automatically. It monitors campaign performance and, in real time, adjusts campaign accordingly. Your campaigns stay optimized, as it "learns" and does more of what's working and less of what isn't.
- Contextual Targeting Tool helps you more efficiently build your display campaigns, and is ideal for those of who prefer transparency and control over campaigns' targeting and bidding. CTT builds tightly themed keyword lists for display campaigns, which contextually target ads. Tightly themed keyword lists are basis of effective contextual targeting.