At a press event in New York City, DirecTV and Panasonic announced new DirecTV channels, which offer movies, documentaries, sports and other 3D content around the clock, unspoiled by conventional 2D TV fare. DirecTV had already launched ESPN on channel 106 of its satellite-based TV service on June 11.
You can view 3D content regardless of whether your 3D TV uses LCD, OLED or plasma technology, or whether the set is from Panasonic or some other manufacturer. The software upgrade needed for viewing 3D channels has already been distributed to DirecTV set top boxes in consumers' homes, meaning that you won't need to get a new set top box if you're already a DirecTV subscriber.
DirecTV's new 3DTV channels are available at no extra charge to any DirecTV subscriber who also pays for DirecTV's HD package, said DirecTV's Roberts. However, DirecTV plans to charge about one dollar more for 3D on demand offerings than for 2D VoD content.