Through an invite-only mode, Windows app and game developers can now apply for and participate in a revenue-sharing program in which they get 70 percent of the money that advertisers pay AdDuplex, as part of the recent launch of ad monetization within AdDuplex.
Publishers from all over the world use AdDuplex to both jumpstart their new apps and games, and acquire new users for their other apps and games. Since 2011, Microsoft notes, that more than 10,000 apps joined AdDuplex and use it to accelerate and amend their growth efforts.
And, with the initial public Windows 10 launch, AdDuplex was ready with an SDK for UWP apps. Developers can use same SDK and even the same ad units across desktop and mobile. Even more, it's now ready for Xbox One apps as well. When there are no paid campaigns to show, "the AdDuplex cross-promotion network kicks in and generates free advertising for apps or games."
If you are not aware, "AdDuplex is a cross-promotion network that works as an enabler of advertising exchange between participating apps and games. Developers place a line of code into their apps and start promoting other apps on the network." "The exchange ratio is 10:8, meaning that for every 10 ad impressions your app shows, you are advertised eight times in other apps. The remaining two impressions are used by AdDuplex to help commercial advertisers reach their potential users and support future development of the platform."
Here are the basics need to get started plus some nice extras:
- General information about AdDuplex can be found at adduplex.com
- Register to start cross-promoting and/or advertising on AdDuplex at manage.adduplex.com
- Use promo code MSFT2 to get 1:1 exchange rate for the first month
- Use coupon code MSFT2 to get a 50 percent bonus on your advertising budgets.
- More information about app monetization