Designing a search engine friendly web site is not complicated, but it requires dedication and constant communication between the graphic designer, content developer and SEO analyst, as well as special attention to the site's architecture. Site architecture should not be an afterthought, nor should SEO.
According to Bruce Clay, "Strategic Web Site Development is the development of an integrated technical and marketing design that will allow the Web Site owner to realize their objectives for the site."
Your site must be both visually appealing to visitors and contextually appealing to the search engines. In order to attain both of these goals, we recommend enlisting a graphic designer to design the look and feel of the site, and a content developer/ writer/ editor to create a clear message for your site. This will cause the search engines to rank your site higher and will increase your visibility for visitors. Creating a site that is easily navigable, visually appealing, and gives your visitors what they are looking for, will encourage visitors to stay longer and come back often.