Dell CEO Michael Dell used the CES event in Las Vegas last week to announce his company's new "Plant A Tree For Me" campaign. Dell said the company will donate $2 for every laptop sold and $6 for each PC.
Dell has been in the forefront of conservation initiatives. In 2004 they offered free recycling of old computers for anyone buying a new one from them.
The Associated Press reported Dell challenged all computer manufacturers to become involved in recycling. Asking the companies "to join us in providing free recycling for every customer in every country you do business, all the time – no exceptions". "It's the right thing to do for our customers. It's the right thing to do for our earth," Dell stated.