Vitaly Borker, the New York business owner of DecorMyEyes.com faces up to six-and-a-half years in jail after pleading guilty Thursday to several counts against him.
Borker gained notoriety in late November, who threatened his customers and inciting them to take negatively about his business because he believed it helped his website rank higher in Google's search results. Days later, Google announced an "algorithmic solution" that targeted DecorMyEyes.com and "other merchants that, in our opinion, provide a extremely poor user experience."
Borker was arrested later after getting exposed for his abusive treatment of customers.
According to the New York Times, Borker -- pleaded guilty in Federal District Court to two counts of sending threatening communications, one count of mail fraud and one count of wire fraud. He's scheduled to be sentenced on Sept. 16. Prosecutors say he should spend between five and six-and-a-half years in jail, but Borker's lawyer expects the sentence to be 12-18 months.
Borker, who owned and operated DecorMyEyes.com out of his home in the Sheepshead Bay section of Brooklyn, admitted in court that he had lied to and frightened his customers, suggesting that business pressures explained his behavior.
In court Thursday, Borker said that "I was answering personally about 100 e-mails a day and lost control of what I was saying at times," he said, reading a prepared statement before Judge Richard J. Sullivan in Federal District Court in Manhattan. He closed by saying, "I want to apologize to everyone I hurt in connection with my actions, especially those people I threatened."