"David Beckham," the world's most recognizable and iconic football figure of recent times, is now appointed as the Global Football Ambassador at Yahoo!. The World Cup is just days away and there is no better time for Yahoo! Sports to announce a momentous piece of soccer news. The goal of the campaign, according to the press release, is "to drive more people to search, use and talk about Yahoo! through exciting and experiential demonstrations of our unique ability to bring my world and the world together".
Beckham will offer exclusive content for its coverage of upcoming World Cup as well as the 2010/11 football season. Beckham will also be featured in the second phase of the company's global integrated marketing campaign, which focuses on showcasing specific Yahoo products and services, throughout the duration of the World Cup in select markets," announced Yahoo!.