By linking your AdSense account to a new or existing Google Analytics account, will help you gain access to additional information that can help you identify opportunities to monetize your content more effectively.
To help you get started with integrating AdSense data in Analytics, Google created a easy-to-use dashboard. "Select one of your profiles to import, and you'll be able to quickly see and customize the reports which matter most to you," informs Google.
You can access this dashboard at any time from the relevant profile by clicking the 'Home' tab.
Keep in mind that you can only link one AdSense account to one Analytics account, and that the AdSense login must be an 'Administrator' on the Analytics account.
To get started, visit the 'Access and Authorization' section of the Account settings page in your AdSense account and follow the instructions:
- "On the Home tab, visit the Account settings page
- In the "Access & authorization" section, next to "Google Analytics integration," click edit
- On the "Google Analytics integration" page, click Link next to the Analytics account that you want to link to your AdSense account. A new window opens and you're taken to your Analytics account
- In Analytics, click Link Accounts
- In the dialog that appears, specify your primary Analytics property and Analytics profiles, then click Continue.
- Your primary and secondary Analytics properties are listed under the AdSense tab and your AdSense and Analytics accounts are now linked," explains Google.
When you combine AdSense data with reports in Analytics -- you can:
"With In-page Analytics, will have access to a visual assessment of how users interact with your web pages. This can help you determine the most strategic locations in which to place ads."
"Identify pages with high bounce rates to determine the percentage of visitors who only see one page during a visit to your site."
"Determine which pages generate the highest AdSense revenue, and then replicate those successful implementations on other parts of your site. You can also set up custom channels for pages that perform well to create attractive placements for advertisers to specifically target. In addition, try content experiments and test different page layouts to compare the performance of key metrics," Google said.
For more details, refer to the AdSense Help Center article.