Cutts Talks About Implementing Authorship Markup and PageRank [Video]

Best practices with the Google disavow tool, Matt Cutts talks Authorship markup and PageRank in Google toolbar.

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Google Authorship markup that help webmaster show up their profile picture right next to the search results--today, in a video on YouTube, Google head of spam Matt Cutts and Othar Hansson explain how to easily add rel=author to both single and multiple author publications.

In another YouTube video entitled "Why don't you turn off the PageRank feature in the Google Toolbar?", Cutts said that the reason they still have it is not because SEOs use it but rather because searchers and users still use it to determine how "reputable" a web site is.

He adds that Chrome does not have PageRank built into it, and that Microsoft Windows Internet Explorer 10 doesn't allow add ons. So, the PageRank values in the toolbar would go away by themselves with more browser coming up.

Google Disavow tool that's available since October 2012 in the Webmaster Tools, hasn't given much insight regarding how to properly identify links that should be disavowed, leaving webmasters and SEO professionals to use their best judgment.

However, in a blog post, Ralf Schwoebel, shared new details that surfaced from Google:

  • "Focus on links reported in Google Webmaster Tools
  • Do not worry about damaging other people, that does not happen
  • Google does not use disavow data to harm websites' rankings
  • Don't be afraid to use the site-wide disavow functionality," posted Schwoebel.

Update 02/08: In this video below, Cutts offers some suggestions on how to handle developing news. In short, Cutts offers up some great reasons for adding updates to the same page rather than starting a new post.

Update 02/08: Google has removed "Not selected" from Google Webmaster Tools Index Status report.

"The number of "not selected" URLs is based on URLs that are either substantially similar or redirecting -- if you have changed your site's URL structure and have redirected those URLs, then that would be a good explanation for that. That curve would also be fine and not a signal of a problem," explains John Mueller of Google.

Update 02/12: In a latest video on YouTube, Cutts offer guidance to webmaster to know which links pointing to their web site is "unnatural."

Responding to a question, "Google Webmaster Tools says I have "unnatural links," but gives little help as to which specific links are bad. Since I have never purchased links, I don't know which ones to have removed, and I'm scared of removing good ones, which will hurt my traffic. Suggestions?," --Cutts offer suggests following two ways to discover these links:

  1. "You can sort your links to your site within Webmaster Tools by most recent links."
  2. "Google is now often sending examples of unnatural links within the unnatural link warning emails to webmasters. They may list a few examples of the types of links Google finds to be unnatural, this way a webmaster has something to work off of to start their process to remove the unnatural links," he explains.

Update 02/26: In a new video, Matt Cutts debunked the myth that many SEOs believe that 301 redirects dissipate more PageRank than using a normal link "is not valid." He stated that,

The amount of PageRank that dissipates through a 301 is currently identical to the amount of PageRank that dissipates through a link.

Update 03/05: Cutts in a a new video published on Mar 4th, talks about Google standards for manually removing spam from the Google index.

Cutts responding to a question, "When Google does a manual review do you guys use a "set standard" when banning (removing from the index) sites or do you guys ban based on if it "looks bad" or even smells like spam?" said:

One thing that we don't do it is just say or someone has been critical of Google, therefore take action. We're big believers in the Voltaire saying of I might not agree with what you say but I'll defended to death your ability to say it. So just because you're critical of Google that's not the sort of thing where we're gonna mark your site as spam.

Watch the video: