Facebook at F8 this year lauched free customizable Push campaigns, as a closed beta is now out of beta, and are now available to all businesses.
The push campaigns, according to company gain a huge interest with over 10K businesses requesting access. Since F8, facebook note, building momentum around push campaigns, they've improving functionality including:
The new redesigned audience targeting section makes it easier to send push notifications to specific audience segments for a smoother and quicker workflow.
With push campaigns more prominently used latest iOS and Android devices—on iOS 10 with two taps on the home screen to unlock, push notifications stay longer on the screen. While on Android Nougat, users can directly interact with and reply from push notifications.
According to Facebook, apps can see up to 180% higher retention when people opt into push campaigns, as it's much easier to remind them of the things they love about the app.
In-app notifications as part of push campaigns are now available for free. and let businesses create rich, engaging experiences without coding each time, which can be send as rich media cards to people directly inside their app.
In-app notification can be customized to match the look and feel fo their app and brands by adding photos, emoji, animated GIFs, buttons and more.
Examples of getting most out of in-app notifications:
- in-app notifications are an eye-catching way to let people know about a new feature in your app.
- in-app notifications can be use to increase awareness and participation in a seasonal sale or limited-time offer.
- in-app notifications remind people aboutn something left in their cart that hasn't purchased yet, explains facebook.