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Aug052008

CrowdFire by Federated Media, Microsoft and Outside Lands Music & Arts Festival

Federated Media Publishing (FM), Microsoft and Outside Lands Music & Arts Festival announced “CrowdFire”, an online and onsite destination where music, culture and technology enthusiasts participate in a massive, crowdsourced act of digital media creation.

• Online at http://www.crowdfire.net
• Onsite at Outside Lands Music & Arts Festival (http://www.sfoutsidelands.com), Golden Gate Park, San Francisco on Aug. 22–24

CrowdFire is a new way to establish community, connect people and share experiences,” said Bill Capodanno, director of digital marcom planning and effectiveness at Microsoft. “Windows provides a common language and a seamless experience for concertgoers to engage in the CrowdFire community, whether they are interacting online, on kiosk PCs or using their mobile phones. Microsoft can provide a full array of software and services to make CrowdFire a powerful expression of community.”

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