How to create stand-out ads during the competitive holiday season was the topic of the latest AdWords Hangouts On Air, where the specialists shared tips on..."Ad copy optimization (don't forget to share your holiday promotion!); Various ad extensions to make your ads stand out; and How to set up an experiment to see exactly what changes are making the account successful."
You can watch the full 25-minute Hangout on Air below:
In another blog post, Google explains using DoubleClick for Publisher (DFP) App Events with the Google AdMob SDK.
"App Events, a feature introduced in v6.1.0 of the AdMob SDK, provides DFP developers the ability to create ads that can send messages to their application code. The application can listen for and react to these messages by executing custom code. This powerful feature lets you do some pretty cool things, such as sending the entire creative code to the app, or telling the app what ad is running," informs Google.