Display Ad Builder tool within AdWords helps you choose from dozens of professionally designed templates to run ads across the 1 million sites that make up Google Content Network -- including YouTube. Google “added a feature that lets you use simple templates to create InVideo and companion ads on YouTube. InVideo ad is an animated flash overlay that appears at bottom part of a video. It’s been one of most effective ad formats on YouTube. Depending on type of campaign an advertiser wants to run, overlays can be bought on a CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions) basis, and can be matched to YouTube videos based on numerous criteria, or even on a video by video level. With this new format, DAB will enable more advertisers to run display advertising campaigns on YouTube,” stated Google.