Google is rolling out a new technology from Teracent for clients who advertise on Google Content Network or uses DoubleClick Rich Media. The tech will let you create ‘creative display ad campaigns,’ here’re some examples of how creative ads have been used to drive engagement and deliver great results: First an award-winning rich media ad created by Euro RSCG for the new Volvo XC60. In addition to an interactive game, photos and gallery, it incorporated a Twitter feed from New York Auto show. In just three days, the campaign garnered 170 million impressions, 50,000 clicks and 17,000 hours of brand engagement.
Second is a campaign for Harley Davidson, created by agency Overdrive. This ad functions almost like a website — with interactive video, Twitter and Facebook Share functionality, as it invites people to send a "Tribute to the Troops" for Veteran's Day. Over 280,000 people clicked to watch the video embedded in the ads and more than 18,000 Tributes were sent to troops from this campaign.