Over a third of Brits now own a smartphone; unsurprisingly, the meteoric rise of the smartphone has led to a shift in consumer behaviour in terms of how they research and purchase certain products. More than half of smartphone owners use their devices to carry out product research in retail stores, while 62% have made an actual purchase on their handset within the last 6 months.
Hear first hand how consumers are researching products they want to buy, their response to advertisements, and how they are using mobile internet while in-store, watch our three short videos.
Consumer product research
Response to ads
Mobile internet for in-store product comparisons
[Source: Google Barometer Blog]