comScore 2010 digital trends report reinforces Mark Zuckerberg's claim "that teenagers have given up on email, "High school kids don't use email, they use SMS a lot. People want lighter weight things like SMS and IM to message each other."".
"Total web email usage was down 8% in the past year, with a total 59% decline in use among people between the ages of 12-17."
"Usage was also down 1% among 18-24 year olds, 18% among 25-35 year olds, 8% among 35-44 year olds and 12% among the 45-54 demographic. Because olders are continuing to migrate online in droves, web email use actually saw an uptick in the AARP-eligible sector, with 22% gains among 55-64 year olds and 28% among those 65 and older. Obviously this wasn't enough to offset the decline in youth usage."
Young people are simply spending more time social networking than anything else, up 3.8% to 14.% of all time spent online. In contrast, use of web -based email lost 1.5% at a total of 11% of time spent.
[tags]market share,social networks,web email,web mail,social media,usage share,social networkingm,growth[/tags]