A new research from comScore reveals "our audience to be hungry online video watchers, plus these consumers are highly active online outside of consuming video content." According to comScore, they buy retail and apparel online and frequently advise others on purchases. Among other compelling stats:
- "Our men and women ages 18+ are more than twice as likely than the general online audience to eat at casual dining restaurants.
- Our adults 18+ are 79% more likely than the general online audience to search for food/beverage info online.
- Our men 18+ are 81% more likely than the general online audience to be the primary grocery shopper. (Who knew?)," revealed Natasha Hritzuk, Microsoft Advertising Blog.
Here are more statistics on video viewers for your reference: