comScore, today released data from the comScore Video Metrix service showing that "Google Sites, driven primarily by video viewing at YouTube.com ranked as the top online video content property with 144.8 million unique viewers, followed by Yahoo! Sites with 53.1. VEVO steadily grown to reach 50.6 million. AOL came 4th with 48.6 million. Google Sites had the highest number of viewing sessions with 1.9 billion, and average time spent per viewer at 274 minutes, or 4.6 hours.
Americans viewed 5.9 billion video ads, with Hulu generating the highest number of video ad impressions at > 1.2 billion. Tremor Media Video Network ranked 2nd with 1.0 billion ad views, followed by ADAP.TV (682 million) and BrightRoll Video Network (588 million). Video ads reached 49% of the total U.S. population an average of 39.8 times during the month.
[tags]market share,usage share,video network,tubemogul,brightroll,viacom,vevo,banner ads,video advertising[/tags]