Facebook has passed Yahoo! to become the 3rd-most-visited Web property in the world, according to web analytics site ComScore.
ComScore's November data reports "Facebook at 648 million unique visitors per month to Yahoo!'s 630 million."
There's still quite a way to go to beat Microsoft, who sits at 869 million, and Google, who got about 970 million in November. These stats take into account all of the sites' separate services and pages, such as YouTube, Bing and Hotmail, and not just their homepages. This seems like it should work in favor of a large network like Yahoo!, but Facebook's growth has been massive in 2010, while Yahoo!'s numbers have remained flat.
[tags]unique visitors,web traffic,search traffic[/tags]