In October 2011, 184 million U.S. Internet users watched online video content for an average of 21.1 hours per viewer. According to latest comScore report the total U.S. Internet audience viewed 42.6 billion videos.
"YouTube was ranked the top online video content property in October with 161 million unique viewers and reached a record high of 20.9 billion videos viewed," comScore stats.
According to comScore report "Facebook.com ranked second with 59.8 million viewers, followed by VEVO with 57 million."
Microsoft Sites recoreded 49.1 million.
"Americans viewed 7.5 billion video ads in October. Video ads reached 53% of the total U.S. population an average of 47 times during the month," reports comScore.
According to comScore "Hulu generated highest number of video ad impressions at more than 1.3 billion. Tremor Video ranked second overall (and highest among video ad exchanges/networks) crossing the 1 billion mark for the first time."
Hulu alos delivered the highest frequency of video ads to its viewers with an average of 46.5.
The October 2011 YouTube partner data revealed that video music channels VEVO (54.2 million viewers) and Warner Music (30.4 million viewers) maintained the top two positions, somScore reported.
Other notable findings from October 2011 include:
- 86.2% of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 5.5 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 14.9% of all videos viewed and 1.4% of all minutes spent viewing video online.