Google's Click-to-download ads, already been driving customers to your app and drive downlods in the iTunes App Store or Android Marketplace. Now, Google is making Click-to-download ads format more visually appealing with a new added feature called "application icons" that displays the icon that is registered in the iTunes App Store or the Android Marketplace," informs Takashi Sakamoto, Software Engineer, Mobile Ads.
In the picutre below you can Previous Click to Download format, no icon / New Click to Download format, with app icon.
"We've improved the existing Click-to-download format by automatically finding and displaying the icon that is registered in the iTunes App Store or the Android Marketplace. The icon gives richer visual information to users, and more clearly indicates the purpose of a Click-to-download ad. This improves the ease by which people can discover and download new mobile apps. A click on the app icon or ad text link will bring users to the download page in the iTunes App Store or the Android Market," explains Sakamoto.
If you are already running Click-to-download ads, you'll automatically begin to see app icons appear next to your ads on Search.
If you're interested in getting started with Click-to-download ads, learn more here.
[Source: Mobile Ads blog]