Click Forensics latest data reprots that the overall click fraud rate for Q4 2010 fell to 19.1%, down from 22.3 % in Q3 2010 but still higher than 15.3% in Q4 2009.
Click Forensics uses traffic from over 300 ad networks as well as billions of clicks from top search engines, comparison shopping engines, social networks, leading publishers and advertiser web sites -- providing the most accurate view of online advertising audience quality.
Here're other key highlights:
- Click Forensics Malware Lab identified a new malware scheme targeting display banner ads. The sophisticated program performs a pop-up or pop-under and rotates brand advertisers' banner ads every 10-15 min in an effort to seemingly boost impression figures. Click Forensics researchers are working diligently to quantify the impact of this new scheme.
- In Q4'10, the countries outside North America producing the greatest volume of click fraud were Japan, The Netherlands, Philippines, Sweden and France, respectively.
This's the first decline in click fraude reported by Click Forensics since Q2'09. As you can see from the chart below, the rate has increased from quarter to quarter:
[tags]banner ads,ad networks,shopping engines,social media,social network[/tags]