Click Fraud Rate Drops to 16.3 Percent; Click Fraud Rate for Content Networks Lowers to 27.8 Percent
Click Forensics, released industry pay-per-click (PPC) fraud figures for the first quarter 2008 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index™ (www.ClickFraudIndex.com).
Now in its third year, the Click Fraud Index monitors and reports on data gathered from the Click Fraud Network™, which more than 4,000 online advertisers and agencies have joined. The Click Fraud Network provides statistically significant industry PPC data collected from online advertising campaigns for both large and small companies across all the leading search engines. Key findings from data reported for Q1 2008 include:
- The overall industry average click fraud rate was 16.3 percent for Q1 2008. That’s down slightly from the 16.6 percent rate reported for Q4 2007 and up from the 14.8 percent click fraud rate reported for Q1 2007.
- The average click fraud rate of PPC advertisements appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 27.8 percent. That’s down from the 28.3 percent rate reported for Q4 2007 and up from the 21.9 percent average click fraud rate reported for Q1 2007.
- Q1 2008 click fraud traffic from botnets was 8 percent higher than click fraud traffic from botnets in Q4 2007.
- In Q1 2008, the greatest percentage of click fraud originating from countries outside North America came from Monaco (3.1 percent), Ghana (3.1 percent), and New Caledonia (2.4 percent).
Click Fraud, Online Advertising, PPC, Google, AdSense, YPN, Yahoo Publisher Network, Search Engine, SEO, Botnets