Clever Sense launched a new app "Alfred" (formerly "Seymour") for iPhone, iPod touch, and iPad, is dubbed as a personal robot who recommends places based on your favorites! The goal is to make sure you never miss places you'll love!
Intended to be a demonstration of Clever Sense's underlying data extraction and machine learning technologies, Alfred creates a personalized "interest graph" that then serves up local recommendations for places you'll like. But you can also search in a more conventional way.
Here's how the app works as described by the Clever Sense:
The Extraction Engine built into the Clever Sense Platform curates large amounts of unstructured crawled data by leveraging natural language processing, statistical machine learning, and data mining algorithms.
As it reads through the data, the Extraction Engine learns meaningful concepts that are descriptive of physical items in the real world. These concepts constitute the foundation of the Clever Sense Interest Graph. The engine further leverages social interactions like check-ins, likes, and ratings to enrich the Interest Graph. It calculates similarities via graph-based algorithms using these social interactions.
Alfred is certainly not the first one to offer a "recommendation engine" or local "discovery engine." Currently Where and Bizzy position themselves in this way. And, Google is also trying to use social signals to offer local recommendations in mobile.
In the video below, CEO Babak Pahlavan gave a demo and described Clever Sense's "interest graph" as "Pandora for the real world." In other words Clever Sense assigns or maps physical places to one another based on styles, characteristics and attributes in the same way that Pandora does for music. However Clever Sense isn't using humans to tag or otherwise "curate" data. It's all done by machine.
You can download the free app from iTunes App Store.