Google has acquired Clever Sense, the company who had earlier this month launched a local-mobile recommendations app called ‘Alfred’ for Android.
Alfred for Android is designed to be simple, fun, and serendipitous. He serves Quick Pick recommendations right from the get-go, so you don’t even have to tell him what it is you’re looking for.
All of Alfred’s most-loved characteristics are still around — his powerful AI brain, his care to learn about your likes, his desire to serve you the most highly curated recommendations, and his knowledge of all the information about each place.
Alfred is like “Pandora for the real world” and was dedicated to creating a comprehensive “interest graph.” Clever Sense assigns or maps physical places to one another based on styles, characteristics and attributes in the same way that Pandora does for music. However this process is all done by “artificial intelligence.”
Here’s how Clever Sense itself described the functionality behind Alfred:
“The Extraction Engine built into the Clever Sense Platform curates large amounts of unstructured crawled data by leveraging natural language processing, statistical machine learning, and data mining algorithms.
As it reads through the data, the Extraction Engine learns meaningful concepts that are descriptive of physical items in the real world. These concepts constitute the foundation of the Clever Sense Interest Graph. The engine further leverages social interactions like check-ins, likes, and ratings to enrich the Interest Graph. It calculates similarities via graph-based algorithms using these social interactions.”
The company has announced the acquisition on their website:
“Today, we are excited to join Google and start a new chapter in curating the world around us! Together with the Google team, we will accelerate our efforts toward this shared vision. Google helps local businesses connect with potential customers, and its worldwide presence can bring the value of Clever Sense to a much larger audience.
With Google and Clever Sense working together, our entire team looks forward to building more intelligent, serendipitous and magical services!”
The video below describes Clever Sense (then called as ‘Seymour’):