diTii.com Digital News Hub

Sign up with your email address to be the first to know about latest news and more.

I agree to have my personal information transfered to MailChimp (more information)

Feb012007

Chris Pirillo will promote Vista for only 1 Million U$D

No, seriously. I’ll do it. One million. That’s a drop in the bucket – 1/500th of what you’re planning on spending.

It’s a crazy idea. It’s insane.

You’ve got your work cut out for you with a mindnumbingly lackluster launch – and the remainder of your media blitz needs to be coherent. You need to begin illustrating Vista’s biggest strengths and benefits:

  • The new Start Menu can help you find things faster
  • Fast USB sticks can speed up your system instantly
  • Program-independent volume control will keep your sounds in check
  • The Windows Explorer exposes tons of file metadata
  • Parental controls will keep Mom and Dad happy
  • Checking for updates and problem solutions has never been easier
  • Guided Help takes interactive learning to the next level
  • Both wired and wireless network management are smarter
  • There’s an infinitely more stable video driver model in place
  • Hardware-accelerated eye candy on the desktop is awesome

It’s not just about selling a new operating system, though! You have to let people know where they can find help during this transitional period – when their software and/or hardware might not work like it used to work in XP. If you don’t address those issues head-on, Windows will start bleeding mindshare like never before.

chris.pirillo.com

Microsoft, Windows vista, Advertising, Promotion, Chris Pirillo

Share This Story, Choose Your Platform!

Do NOT follow this link or you will be banned from the site!