Chitika in partnership with local advertisers YellowBook and CityGrid Media, launched "Chitika | LAX" to publishers monetize local traffic. "LAX will work in two different ways, there'll be a Chitika | LAX for Desktop &Chitika | LAX for Mobile. Your local search traffic on a standard home computer will see an ad featuring a map of local businesses matching what they're looking (searching) for near them, as well as local listings.
And, for your mobile search traffic, LAX will automatically detect the mobile users and adjust their experience accordingly. One touch (touch to call) will allow potential customers to call local advertisers from the mobile ad. Included in Chitika's new mobile ads is a new take on Pay-Per-Call ads, which allow visitors who receive a local ad on their phone to call the advertiser with one touch," explains Chitika.
Press Release: Chitika | LAX