Centralized Google Analytics Settings Variable for Tag Manager Rolls Out

Google Analytics Settings Variables will save you time, reduce errors, and give you more confidence in setting up Google Analytics through Google Tag Manager.

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Google Tag Manager and Tag Manager 360 make it easy to deploy and manage tags for all marketing and measurement tools.

With basic Universal Analytics pageview tag, you can measure views of all content, as well as event tags for clicks on certain buttons, links leading away from your site, form submissions, and so on. However, keeping the settings for all these tags in sync need you to have your Tracking ID set correctly and any custom settings are consistent. And, for making changes to like Custom Dimensions and Metrics across multiple tags can require repetitive work or cumbersome workarounds.

Today, Google is introducing a better way to manage Analytics Tags, with Universal Analytics tags in web and mobile containers will now support a new feature called "Google Analytics Settings Variables."

The new feature rolling this week, acts as a central location to configure sets of Google Analytics settings for use across multiple tags, says Google. While this feature will appear in all Universal Analytics tags, Google says, "existing tags will of course continue to work."

Once launched, instead of entering Analytics settings in each new Universal Analytics tag over and over again, users will now be able to select or create a Google Analytics Settings Variable to apply to the tag.

Google Analytics Settings Variable apply to a tag
Apply Google Analytics Settings Variable to a tag

That's not all, user can even create as many Settings Variables as they'd like for different combinations of settings, and it's also easy now to override a tag's fields with just a click of a checkbox.

Furthermore, you can continue to set up tags without using Analytics Settings Variables by checking the override box without selecting a Settings Variable.

If your organization has an analytics team or works with a Google Analytics Certified Partner, you can leave the settings to the experts without fear that you'll mess things up.

To learn more about Centralized Google Analytics Settings, watch the Quick Tip video below, or visit this help center: