LAS VEGAS, CES — CBS CEO Leslie Moonves’ keynote at CES managed to squeeze in more Web 2.0 buzz words, and viral videos references than I’ve heard all week — the Numa Numa kid, diet coke and mentos, Second Life, YouTube, wikis, avatars, mashups. Well, CBS has been proactive recently in embracing new media, Internet communities, and mobile services, and it was pretty endearing listening to Moonves joke about the Chenbot video, a viral video of his wife’s favorite catch phrase crutch (Julie Chen outed as stiff and repetitive? truly shocking).
CBS also announced a contest with YouTube that will bring user-generated videos to the Super Bowl commercials show, and said it was beta-testing new video clip-sharing software from Sling Media. All very Web 2.0 for the big-eye network.