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AdWords Parallel Tracking Sets October 30 Deadline

Google sets parallel tracking deadline for AdWords, advices advertisers to start using HTTPS landing pages.

New Ads Updates In AdWords and AdMob Announced At Google I/O

App developers can show content dynamically in app promotions ads, save time with standardized ad measuremen and rewarded ads reporting in AdMob.

Google Switching AdWords to New Version by Year End, Bans Ads for Bail Bonds

Ads for bail bonds services are being banned, Google says. AdWords’ new experience will come into effect by end of 2018.

Google Introduces New Goal-optimized Shopping Campaign Type

With just one feed, one campaign, and one remarketing tag, all you need to do is add your products into the new goal-optimized campaign type.

Google Targets Users of YouTube TV With New Ad Type

A new ad type designed to help brands reach YouTube audiences on TV screens across content and devices is launched.

Google’s Outstream Ads Boost Video Reach Across Mobile Web and Apps

AdWords advertisers received a new video ad format that operate on mobile devices across Google video partner mobile sites and apps.

Google Adds Reach Planner in AdWords, Tests 2 Product Listing Ads Carousels on Mobile

Simplifies planning process by providing unique reach across devices for all core audiences and video formats.

Google AdWords Now Shows Ad Version History in New UI

Version history shows all the old versions with the dates they were edited, how long they were in place and what changed.

Google’s New Unified Shopping Program ‘Shopping Actions’ Launches Across Search, Assistant & Express

With Shopping Actions, buyers can shop on Google Assistant and Search with a universal cart on mobile, desktop or even on a Google Home device.

Notes and Recommendations Plus More Performance Features Coming New AdWords

Several productivity updates including ability to note important changes for the new AdWords UI.

New Performance Insights for Click-to-Message Google AdWords Ads

Message reporting delivers new performance insights for click-to-message ads.

Google Bring Machine Learning to AdSense, Launches ‘Auto Ads’

Auto ads can work equally well on new sites and on those already showing ads.

Event Ticket Reseller on AdWords Now Need to be Google Certify

All event ticket resellers on AdWords need to be certified and to radically increase their transparency.

AdWords App Gets Keywords Management Functionality

Advertisers can now add, edit and remove keywords from their campaigns using the AdWords app.