Microsoft is using social media as foundation for a web-based reality show following the career quests of nine participants. You can follow their exploits online (e.g., at work when the boss isn't looking), no television required. The Career Factor website went live last week, but the nine participants only started updating their quests yesterday.
The website describes itself as an "online reality show based on the experiences of nine IT personalities. Each of our candidates have set a professional goal for themselves, and have invited you to follow their every step along the way." Each participant has a personal page where "you can explore their backgrounds, learn from their experiences and share your findings. You'll find videos, links to learning resources, tips and updates via their blog and various social media outlets."
People can follow each participant on Facebook, LinkedIn and Twitter, and the icons are quite prominently placed. Each participant's page offers tabs to view "status," "video," "blog" and "bio." Videos are posted to YouTube, and there are additional social sharing options on participants' blogs.
Career Factor is an intriguing concept because it's not some amorphous learning or certification site but real people looking to IT learning/training to improve their lives. Microsoft's challenge will be garnering interest in the participants -- or, better, that the self-described reality show goes viral among IT professionals.
This is just the beginning, but where does it all end? "Career Factor will continue through TechEd North America between May 16-19, where the participants will meet each other in person for a reunion video (or it should be a union video I guess, since they have never met in person)," the spokesman for Microsoft said.
More Info: Career Factor
[tags]career,career factor,social media,social web,social networking,professional network[/tags]