At the Cannes Lions 2011 Ad Festival, Google's in-house agency, named Creative Lab, and it's external agency partners is reported having scooped the "Grand Prix, gold and silver" honors. The campaigns that revceived the honors includes:
- "The Wilderness Downtown," an interactive music video for Arcade Fire, showed off the features of the Chrome browser.
- "Chrome Speed Tests," was created by BBH New York and Google Creative Lab. A series of online videos used lab-like experiments to prove the browser's speed.
- "Art Project," created in-house, adapted Street View technology to let people virtually navigate museums and galleries around the world.
- A series of 13 billboard ads for Google's mobile app used phonetic spellings to show the usefulness of its voice search. Created by BBH London.
- "Demo Slam," by Johannes Leonardo NY, pitched videos about cool applications of Google technologies against each other and asked users to vote up a winner.
And, that's not all, Google's Executive Chairman Eric Schmidt was also named "media person of the year". Schmidt on Wednesday, recalled the first mass media ad the company has ever produced for the $3 million Super Bowl ad spot in Feb '10, saying, "Hell has frozen over… In the decade that I'd been with the company we would never have thought that there's value in that."
"Rather than simply create what it [Google] thought was a good ad, it published several at once on YouTube in the weeks before the game. It aired the one with the most views. Then, when the ad finally ran, Schmidt claims Google was able to evaluate its return on investment very quickly by measuring the post-game spike in traffic and ad revenue. He said the ad paid for itself."