After he called the SEO industry a bunch of snake oil salesmen and warned people away from smoking the "SEO crack," venture capitalist Jason Calacanis found himself on the receiving end of a call to action.
That came from Neil Patel, who thought Jason needed to learn a little more about SEO before being so judgmental. Neil placed a challenge into the blogosphere, right where Jason could see it:
So to you Jason, I offer the following challenge: I can take your blog and increase your daily search traffic by a minimum of 10 to 20% after 30 days of putting my changes into effect. I will NOT be doing anything "shady" or unethical and will even point out all the changes that will be made to your blog. You can even have your own designer/programmer make the changes to your blog; I will even layout everything for them using step-by-step instructions.
As well as increasing your traffic I would like to educate you about SEO and what it is really about. There are tons of great and ethical SEOs that help companies increase their traffic without doing anything against the guidelines of search engines.
Jason later posted a followup comment accepting Neil's offer, writing, "OK, I'm game... but only if you are 100% transparent about what you're doing and you do no shady/gaming stuff."