One of the most important factors in determining a site's PageRank, as well as overall ranking within Google's index, is the quality of incoming links. Today, we look at some tips from insiders across the web on how to go about building a quality incoming link structure.
Obtaining quality links can feel like an arduous process when trying to get a site off the ground. Sure, there are lots of shady methods that one could employ to achieve "instant linkification" if one were so inclined, but these methods present little in terms of a long term strategy for link building.
So, enterprising journalist that I am, I took to the web to see what those most familiar with the practice of link building had to say about getting quality inbound links.
Ken Yarmosh is a strategy consultant for Viget Labs. In his personal blog, he outlines 7 ways to achieve quality links. You can read the blog entry for a complete rundown, but there are two items that I believe bear specific mention:
Do, say, or write something really stupid (or controversial). It's funny how the extremes work. Honestly, there are too many examples to choose from on this one. And I don't really advocate it anyway. But if you are interested, you can check out Bert Decker's Top Ten (Best and) Worst Communicators of 2006 to refresh your memory on some good examples.
Ah, the art of the sound byte; it's finally crossed over into the online realm. Boldness of speech, misplaced or not, goes a long way in getting people to link to your content. Make outlandish claims (at least try to back them up, though), call out companies and individuals if you don't like what they're doing, and don't be afraid to rock the boat. Or, as Jason Lee Miller would say, "Write like you've got a pair."