Boeing, the commercial aircraft giant is now using Microsoft's technology: Kinect, Silverlight Deep Zoom, and Windows 7 Touch and Azure, to create a virtual tour of the next-generation Boeing 737 plane.
The 737 project uses the technology behind Kinect motion controller for Xbox 360 to let a viewer move around and explore the 737. With Kinect, Boeing is able to turn a dry, technical pitch into a virtual tour of the aircraft.
"If we look at all the approaches that we use to communicate about the 737, most of them are very analytical, enabling us to talk about the financial operating costs, maintenance costs and other attributes," Diana Klug, Director of Marketing for Boeing Commercial Airplanes, said in a statement. "We wanted to take the marketing for the 737 to the next level, and the set of tools that we had did not allow us to convey the full range of new features and improvements that we've made to the product."
Here is how Digital marketing agency Wire Stone who created Boeing 737 explains the project:
A Wire Stone crew shot images of a United Airlines Boeing 737-900ER from every possible angle with high-resolution digital cameras that were placed on robotic camera mounts, providing stability and exact placement for the cameras and precise sequencing of the resulting images. More than 20,000 frames were captured, and the image files were combined to create a seamless, 17-gigapixel image of the airplane with life-like detail. The project was so extraordinary that it has been submitted to Guinness World Records as the "largest compound photograph of a single object."
To bring Boeing 737 Explained to life, Wire Stone developed the technology underpinnings to drive a rich user experience leveraging the Microsoft software portfolio. Silverlight Deep Zoom provides rapid zooming in and out of the presentation as well as a 360-degree navigation of the airplane. With Deep Zoom, users can move around the airplane, viewing components as varied as individual rivets, safety details on landing gear and the interiors of jet engine rotors. In addition, Boeing provided annotations on many of the plane's components to augment the images.
Here is Microsoft's case study on the project.