Another month, another consumer electronics show, and once again the backers of the rival HD DVD and Blu-ray Disc formats come to attempt to persuade us their favoured format is winning the war. The IFA show in Berlin last week was no exception – so how is battle faring now?
The BD boys were up first, pointing to their format’s lead in US for the 12-month period from 12 August 2006. According to Nielsen VideoScan sales stats, HD DVD outsold BD until around Christmas, but since then BD has been ahead – though it’s come very close to falling behind on a couple of occasions.
Over 2m BDs have been sold in the US up to 12 August 2007, 1.71m of them in 2007 alone. Ignoring sales before 1 January 2007, some 66.3 per cent of next-gen discs sales were BDs. That figure rises to 70 per cent in Europe, according to numbers from market watcher GfK, whose stats were used by the Blu-ray camp to claim BD has been outselling HD DVD here by a factor of 3:1 since the PS3 arrived in Europe in March.
Blu-ray, HD DVD, Disc Format, Media Format, Media Storage, Berlin, IFA