Ah, the emails and voice mails were flying fast and furious yesterday after Paramount and DreamWorks made their little announcement about going HD DVD exclusive. At just after 4 p.m. in New York, Fox and MGM put out a press release saying they were unveiling “an aggressive global Blu-ray Disc release strategy, including 29 new release and ‘must-have’ catalog titles that runs through the end of the 2007 calendar year.”
The release went on to say that Fox intends to release “at least one state-of-the-art title per month featuring numerous BD ‘firsts'” and highlighted the fact that “Blu-ray was out-performing HD DVD 2-to-1 at retail in 2007.” Among the 29 new releases, my eye was drawn to Master & Commander, Ronin, Cast Away, Independence Day, A Bridge Too Far, 28 Days Later, The Day After Tomorrow, and the Die Hard trilogy.
After the email went out, the phone started ringing: All the CNET the home-theater editors were contacted, so the PR folks at GCI Group in LA were working overtime, trying to do a little damage control. The basic message was, they may have this, but we have a whole more of that. And, did you hear that the Paramount deal doesn’t include any of Speilberg’s movies and that the deal only ran for 18 months. Tit for tat. Tat for tit. The war was raging.
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