BLTWY is a new online destination focused on politics, but with a small twist. For the creation of BLTWY, MSN joined forces with BermanBraun and the Msnbc Digital Network. Essentially, users willn't get a plain vanilla political website with the issues that matter, polls or policy at the core, but a hotspot which brings the celebrity side of politics into the limelight, promises Gina Stikes. "Politicians have now become part of popular culture and de-facto celebrities, attracting considerable media attention," Stikes explained.
"BLTWY offers an entertaining -- and often humorous take -- on the world of politics."
MSN and BermanBraun have worked together in the past on a project similar to BLTWY. In fact, users might recall the launch of Wonderwall, a site designed to deal with celebrities.
"BLTWY is an extension of the popular entertainment and celebrity destination Wonderwall and leverages the same entertaining voice and innovative presentation," Stikes added.
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