Bloglines, popular web based RSS reader launched a new skin for Beta.bloglines.com. In addition, they’ve also launched display advertising in search results and an ad unit on the Classic Start Page. If you login to the Bloglines start page, you may see an ad on the right hand side. In addition, if you conduct a search in Bloglines, you may see ads show up on the right hand side. It is important to note that these ads are not contextually driven. Meaning, the ads can have very little to do with your subscription list or your search query.
We’re in the process of developing monetization methods ($$) which work within a feed reader.