Just ahead of BlackBerry 10 debuts, Research In Motion (RIM) this morining announced a change as the company has rebranded its BlackBerry App World web store --to--now called as BlackBerry World.
"The naming change reflects a shift in the type of things you can purchase from the store as we transition to BlackBerry 10 and beyond," the company wrote.
The change will happen on the web storefront first and will be rolled out to the BlackBerry PlayBook tablet and BlackBerry smartphones in the coming weeks. It may take up to 24 hours for the changes to appear.
In addtion to name change, the new BlackBerry World will now house Videos and Music, to already exitising app.
The company had earlier during BlackBerry Jam Americas 2012 has announced that "BlackBerry World is going to be the one-stop shop for all of your mobile entertainment needs."
"With BlackBerry World, there are various ways to browse, download, buy, and manage apps using a BlackBerry smartphone, BlackBerry PlayBook tablet, or desktop or laptop computer," the company blogged.
And, to share something, "you can easily share it with your friends over BBM, Facebook and Twitter," adds the company. Also, you can simply tap smartphones together and invite your friends to download it.
Stay tuned, to BlackBerry World conference.