Research In Motion on September 7, launched the newest version of the BlackBerry App World storefront, BlackBerry App World 3.0, which can be downloaded at BlackBerry.com/AppWorld.
BlackBerry App World 3.0 offers improvements to app search, app sharing, and payment options. The biggest change in the BlackBerry App World 3.0 is the brand new user interface ("UI"), which not only reorganizes how apps are displayed, but also streamlines the app download and discovery process. The new UI changes, big and small, make it easier for BlackBerry smartphone users to quickly add great new BlackBerry apps.
There is another new feature in BlackBerry App World 3.0: carrier specific app channels, which appear as a Featured icon on your BlackBerry App World 3.0 Home Screen, and contain a selection of app recommendations selected by your carrier, in partnership with RIM, just for you.
AT&T BlackBerry smartphone users will be the first to receive the carrier specific app channel, with more carriers to be available soon.
Check the video below, Product Manager, Tamara, demonstrating the new BlackBerry App World 3.0 UI: