Bit.ly URL shortening service unveiled a new feature “Clickabit,” a curated list of some of the “surprising and delightful” things that’re trending in the bit.ly data stream surfaces on a Twitter account. “bit.ly has a lot of data, and we’re always learning interesting and unexpected things from it. For e.g.: approximately .05% of URLs shared through bit.ly include content about cheeseburgers. (An inclusive search for cheeseburgers and “cheezburgers” raises this figure to .07%.) By contrast, roughly .01% of URLs shared through bit.ly include content about automobiles.
We’re currently hard at work on several systems that’ll expose some of the interesting data we’re playing with. In the meantime, we’d like to introduce @clickabit,” said bit.ly.