Bing Tests SERPs in a 'Separate tab or Window', Disables After Negative Feedback

A new Microsoft Bing test, which involves opening up the Bing search results in a new tab or window, depending on what internet browser the user is using -- didn't go well with the beta testers who got to see the changes, and resulted in a number compalints appearing on Twitter.This "search test" was for […]

Bing Search Test: Search results in a new Tab

A new Microsoft Bing test, which involves opening up the Bing search results in a new tab or window, depending on what internet browser the user is using -- didn't go well with the beta testers who got to see the changes, and resulted in a number compalints appearing on Twitter.

This "search test" was for Bing users in the United States, but apparently many people around the world are experiencing it too. Many Bing users became frustrated that their search results would open up a new browser tab or window, rather than just showing the results in the same tab/window.

Some posts on Twitter termed this behavior a bug, and some calling it "extremely frustrating".

"We are currently testing a new homepage experience in the U.S. The Bing homepage is used by millions on a daily basis, and before we make any features permanent, they undergo intensive testing and experimentation to ensure the best possible search experience for our customers. We have nothing further to share at this time," Microsoft explained regarding the new change.

The negative feedback seems to have resonated with the Bing team.

A spokeswoman issued another statement at around 2:15 p.m. ET on May 9 saying, "We heard the feedback, and we're disabling the feature now."

Not surprising, Microsoft is known to roll out new "test features" to Bing on a regular basis, only to never go live with them.

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Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.