Today marks the start of the 17th annual ESPN Summer X Games in Los Angeles and Bing is an official sponsor of this year's X Games, from BMX Big Air to Skateboarding Tricks to Moto X Freestyle.
In the spirit of the games, Bing captured the essence of the "X" lifestyle in a series of short films, which highlight folks who decided to follow their passions and surface the key decisions that led them where they're now. "During the games, we'll be airing these stories in prime placements starting tonight throughout the games. From pro surfer Alex Gray who decides how to live his life based on the next swell, to the Rat City Roller Girls who decided to break the conventional sports mold to successfully forge a thriving Roller Derby community, to the Krochet Kids a group of friends who decided to build a business selling hats that benefit women in Uganda," Bing team said.
You can check out some of the features embedded below:
See behind the scenes at Krochet Kids--a group of crochet enthusiasts who are helping Ugandan women overcome poverty one hat at a time.