Taking on Google, Microsoft launches "Bing It On Challenge," available at Bing.com in the United States.
"Relevancy of search results is the No. 1 driver of search engine preference," said Mike Nichols, cvp and cmo of Bing. "Although most people identify themselves as Google searchers, the study shows people chose Bing Web search results over Google nearly 2-to-1 in blind comparison tests," he said.
Adding, "It's time to break the Google habit and learn why you deserve more from your search engine-- you deserve more from your search engine. Not only are our web search results better than Google's, we also offer a rich search offering.
[…]Now is the time to spend less time searching and more time doing. If you want the best web search results and a new, more useful way to search with your friends, try Bing today," Nichols adds.
So, Bing is inviting consumers to come and see for themselves with an online test designed to show that the quality of Bing's Web search results has surpassed Google's," the Redmond comapny stated in a press release.
To spread about the challenge, Microsoft is also launching a nationwide campaign that include a new TV ad during the MTV Video Music Awards and online over the coming months.
How it works? - Just go to Bingiton.com and "conduct five search queries of your choice and compare unbranded web search results from Bing and Google side by side. For each search result, you choose a winner or declare it a "draw." Next the test shows you which search engine came out on top and lets you share the Bing It On Challenge with others via Facebook, Twitter and Google+," the company explained.
In addition, also launched today is a new "Bing It On sweepstakes," that offer people a chance to win Microsoft prizes, including a Surface, Windows 8, Xbox 360 with Kinect and Xbox Live, Windows Phone and more, simply by tweeting.
The sweepstakes will run until October 18.
For more details on how to participate, as well as official rules and regulations, visit here.